Google Analytics is a free service from google that help you finding the details such as you how people are finding site, how they exploring it, and how you can enhance their experience. Google Analytics or Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns.

Google web analytics services can be used very efficiently to have the competitive advantage over others , as the Google analysis report tells a lot many hidden data that could not have been available other wise.There are many service providers of Google web analytics in Bangalore , hence care should be given with the proficiency of the service provider chosen. You can improve your return on investments, increase the conversions, and make more money on the web. Google Analytics or Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research.

There are two categories of Google Analytics / web analytics:

Off Side Web Analysis:

  Forum posting and Blog commenting
  Directory listing
  Social Bookmarking
  Submitting to search engines
  Manual Directory submission
  Article submission
  Press release marketing

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site Web Analytics:

  Business Analysis
  Competitive Analysis
  Keyword Analysis
  Url optimization
  Meta tag optimization
  Content review and modification
  Google analytics code implementation and analysis
  Code review and modification

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response..